LANDON SIMON PARTNERS WITH TRUE NORTH COLLECTIVE FOR 2021 AND BEYOND
Partnership to begin at Lucas Oil Speedway in Wheatland, MO Sept. 17-19
INDIANAPOLIS, Sept. 15, 2020 -- Landon Simon and True North Collective ("True North”), a leader in the cannabis industry, have confirmed a partnership through the balance of 2020 and throughout the 2021 season. The newly branded True North Collective sprint car will make its first appearance this weekend at the prestigious tenth annual Hockett/McMillin Memorial at Lucas Oil Speedway in Wheatland, MO, Sept. 17-19 to kick off the partnership.
While marijuana use has become widely embraced, marketing of products and their benefits remain segmented. True North and Landon Simon Racing will blaze the trail with this unprecedented partnership in professional Motorsports.
“We are thrilled to be a sponsor and supporter of Landon Simon this weekend and into the future,” began David Gaylor, CEO and founder of True North. “We know that Landon Simon Racing is a small but successful and aggressive team that competes against many larger competitors in the racing industry. We look forward to our continuing support of LSR throughout all of their racing endeavors this year and next.”
The Tipp City, OH native Simon, 31, earned the Powri Lucas Oil WAR Wild Card Sprint Car championship in 2018. He has owned and operated Landon Simon Racing since 2014 and has raced a variety of USAC, BOSS, MSCS, Powri, and various other series’ races over the years in sprint cars, 410 wing sprints and midgets.
"This is a dream come true for us to be partnered with such an amazing company run by equally amazing people. This has been in the works for quite some time and all parties have just been waiting for the right moment to put it together. I’m excited to be the forerunner with TNC, bringing this industry into Motorsports,” said Simon.
True North joins existing sponsors Lucas Oil, Jegs Performance, Kings Poultry, The Hayloft, DRC Chassis, Simpson Race Products, Indy Race Parts, Brown and Miller, Duncan Oil, Keizer Wheels, Astro Titanium, Hoosier Tire and High Side Design who will be continuing their support.
The event will be aired LIVE on www.lucasoilracingtv.com
Additional details including a 2021 car design and full sprint car schedule will be released at a later date.
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About True North Collective
True North Collective-MI has been cultivating quality craft cannabis products since 2018. Their passionate and talented team is assembled from industry professionals and cannabis connoisseurs from across the country. True North is comprised of Class C Cultivation and Processing Licenses that produce exceptional quality flower, concentrates, and infused products.
As a member of the National Cannabis Industry Association & Michigan Cannabis Industry Association, the entire team at True North is passionate about the blossoming regulated industry. They are dedicated to providing safe, compliant, & consistent products to the medical marijuana market. After a decade of grassroots activism by cannabis proponents, they have taken the opportunity to serve the patients and consumers of Michigan with thoughtfully crafted, quality products.
Facebook – True North Collective Michigan
Twitter – @TrueNorthMM
Instagram – @truenorthcollectivemi
About Landon Simon
Landon Simon is an American sprint car driver from Tipp City, Ohio. who was a sprint car fan from the time he was born and even dressed in a Jack Hewitt t-shirt for the drive home from the hospital. He attended his first sprint car race when he was just two weeks old. He was raised around the 120 mph-capable machines and could be found in the race shop trying to mount race tires when he was just three years old. He spent his school years and summer vacations working with the legendary race car driver Jack Hewitt, long-time winged sprint car driver Jimmy Stinson, open wheel veteran Matt Westfall and his father, Chris Simon, who began racing sprint cars in 1990.
His decision to follow in his father's footsteps came about after he was accidentally shot in the chest with a shotgun at a friend's house when he was 17 years old. He was life-flighted to Miami Valley Hospital and spent three days in a coma before he was released. Facing a long road to recovery, Landon decided to pursue his dream of becoming a race car driver. The teen worked hard and turned his dreams into reality by building the first Landon Simon Racing sprint car during his senior year of high school and became part of the third generation of Simon sprint car drivers and mechanics.
In 2008 Landon's rookie year consisted of balancing schoolwork, racing and continued rehabilitation for injuries sustained in the accident. That same year, Landon raced his way to Dayton Area Race Fans (D.A.R.F) Rookie of the Year award, Waynesfield Raceway Park (WRP) Rookie of the Year award and finished No. 8 in WRP points. The following years were spent racing across the country as a hired driver, not only out of the LSR stable, but for Indiana and Ohio-based race teams as well.
In the winter of 2013, Landon's drive and passion for the sport led him to Indianapolis to further his racing career against the best drivers in the country. He now resides in Avon, Indiana with his fiancé and their 4 rescue dogs.
Facebook – Landon Simon Racing
Twitter – @LandonSimon24
Instagram – LSR_Racing
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